Author   |    Speaker   |    Chief Content Officer


Category Archives: Video

Scrappy Video Content Marketing: What If We Didn’t Try So Hard?

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have?  A video from a tiny … Read More »

Honey Maid Takes On Haters, and Now I Want Graham Crackers

A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern … Read More »

New Year, New You: 3 Things Every Marketer Should Be Doing in 2014

Last week, my MarketingProfs colleague Corey O’Loughlin and I gave a talk on what content-savvy marketers can do in this new year to impress their boss, get ahead of the curve, and tighten their bottom (line). January is, of course, … Read More »

TED Goes Corporate, Best Buy vs. Steve Garfield, a Saddleback Spat: #BMTPPT 3 [Video]

TED launches a pilot project for corporations to produce their own TED events; Tim gets cranky and disagrees with me on Saddleback’s latest video; we call the best PSA of the 2014 (thus far!); and name your best resource for … Read More »

That Funny Saddleback Bag Video: Two Big Things to Love About It and One Thing That Would’ve Made It Even Better

Saddleback Leather Company a few days ago released a snarky “how to” video to reveal shortcuts and tricks to help knock-off manufacturers bypass quality, skimp on materials, and produce a richly inferior product — specifically, the Saddleback briefcase, which starts … Read More »

Tell True Stories Well: Hire an Artist

The best content isn’t storytelling. The best content is telling a true story well. It’s a subtle difference. But the creators of the best content of 2013 contemplated not just what story was worth telling, but how to tell it. … Read More »

WestJet Christmas Not a Miracle, but a Mindset to Adopt in 2014 #BMTPPT [New Video Series]

What can marketers learn from the WestJet Christmas Miracle video? How can you coax buttoned-up executives to get on board with some playful improv? What’s it mean to give “generous content gifts”? In a special holiday edition of our new … Read More »

Humor and B2B Marketing: A Love Story

Business-to-business companies often can’t find a way to fold humor and storytelling into their marketing, because what they sell isn’t… well, funny. Or they think it’s not much of a story. Here’s how one company challenges that assumption. If I … Read More »

‘Content’ Isn’t Just ‘Marketing’

“Content” isn’t just things we think of as “marketing.” A great example is Virgin’s new pre-flight safety briefing, which my friend DJ Waldow Skyped from on board a Virgin flight to share with me last week. If you haven’t seen … Read More »

Lessons from Skype: Your Story Is about People (Not Your Technology)

Whether you sell technology or toasters, your marketing should always be about people. In other words, your customers should be at the heart of your content, not your products. Your product might be as revolutionary as an escalator to the … Read More »

The Best Political Ad Ever

I know that’s a strong statement, but I’d only amend “best political ad ever” with a “so far.” Because that’s how good this video is. It blurs the line between traditional political advertising and content marketing, because it tells an … Read More »

Airbnb: When Content Marketing Looks a Lot Like Art

We’re used to seeing companies producing content marketing that sometimes looks too much like advertising. (Like this. Ick.) But, increasingly, I’m noticing another trend: Content marketing that looks a lot like art. Yesterday, I wrote about Chipotle’s creepy but awesome … Read More »


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