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Tag Archives: Writing

Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation

Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation

This week I debuted a new presentation at Content Marketing World about creating bigger stories, braver marketing, and more buff, ripped marketing writing with bolder tone of voice. (I’m giving this same talk at INBOUND15 tomorrow.) If there were a … Read More »


A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]

The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain … Read More »


50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in … Read More »


Portable Typewriter Ann Handley

9 Qualities of Good Writing

This post is the scaffolding of what later became the Wall Street Journal best-seller, Everybody Writes. Pick up your copy here. There are two kinds of people: Those who think they can write, and those who think they can’t. And, … Read More »



A Message from My Marketing World… I’m Writing a Book!

I’m interrupting this personal blog to bring you a message from my business world: I’m writing a book! Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun … Read More »


Parent Bingo

My 17-year-old will be in college next year, and right now he and I are deep in the process of applications and school visits and talks that spring up suddenly at dinner or in the car and begin with, “Maybe … Read More »


Wagging the Dog

I had some happy news last week: The story of Gigi’s adventure with her beloved green tomato has been picked up by The Bark, a magazine I happen to love. In other words, if I were a dog, my tail … Read More »


Excerpt: Things That Scare Me

I’ve been thinking about Things That Scare Me for a while, and when I wrote it, it turned out much longer than a blog post. So here’s an excerpt, including photos of the video shoot in Steve Garfield’s dining room … Read More »


Four Diary Entries

Barb Chamberlain is the Director of Communications and Public Affairs at Washington State University in Spokane. She was also the youngest Representative and (later) Senator elected to the Idaho State Legislature–which I didn’t know until she tagged me in a … Read More »


How to Get Regular Updates of Annarchy

Since I don’t write here daily, it’s easy to miss new stuff on this blog. My friend Chris Brogan, guest-posting at Shannon Paul’s place, calls the content I create here a “craft blog” and distinguishes it from a typical blog … Read More »


Birthday Boy

Thirteen years ago today, we threw a first birthday party for our blond, apple-cheeked boy. Three months later to the day, he would be dead, from a virulent and rare form of strep. One day he was sitting in my … Read More »


Dancing with Bears

The other night, I stayed up too late reading Jonathan Franzen‘s The Discomfort Zone, a book I both devoured and savored. His writing is that delicious. I wanted to stuff myself silly as well as nibble each nuance, taking pleasure … Read More »