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Tag Archives: marketing

JetBlue sky shot

JetBlue: When a Marketing Slogan Is More Than Marketing Slogan

Most commercial air travel experiences are exercises in endurance, not anticipation: “I suppose vacation will be fun, but I really can’t wait to spend 6 hours bouncing around in a cramped tin tube getting there!” said no one ever. I … Read More »

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Beta Before Alpha

My friend Rachel emailed me an article the other day from Yankelovich, a market research company. The article, produced just after Mother’s Day, heralded the arrival of “Beta Moms” and their “newfound acceptance that being a ‘just good enough for … Read More »

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Competitive Parenting As Child’s Play

If April is the cruelest month, March has to be the strangest. At least, this March: What a strange few weeks it’s been. Silda Spitzer stands by Eliot; Gilligan’s Mary Ann is a stoner. Then, last night, as I was … Read More »

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Evan portrait

A Virgin in Hollister

Being a parent for the better part of two decades, I’ve gotten used to accepting the fact that my kids are attracted to things that I don’t like. When my son Evan was about four, he was shopping with me … Read More »

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