Author   |    Speaker   |    Chief Content Officer


Tag Archives: Everybody Writes

Dear Name Redacted: Typos Happen [Questions from Readers]

Dear Name Redacted: Why Typos Happen, Dammit [Questions from Readers]

This is an occasional series based on actual emails I receive, and my actual responses.  Everybody Writes is just shy of its second birthday. Since its birth, I’ve heard frequently from readers who have highlighted the same few typos in … Read More »

A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]

The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain … Read More »

50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in … Read More »

Win a Free Copy of the New ‘Everybody Writes’ Audiobook

The Everybody Writes audiobook is fresh out of the recording studio! This means that you can now listen to all 8 hours and 44 minutes of the Wall Street Journal bestseller while you are in your car, working out, walking … Read More »

10 Ways to Create a Culture of Writing

10 Ways to Create a Culture of Writing

Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody on their team writes? I got this question recently. Let … Read More »

High-Fiving a Million Angels: It’s Launch Day for ‘Everybody Writes’

The sound you hear is Tina Fey high-fiving a million angels… because it’s launch day for Everybody Writes!   Good writing helps good marketers become great marketers. And today, the book is finally in stock at the bookseller of your … Read More »

13 Writing Rules

Many hold a notion that the ability to write, or write well, is a gift bestowed on a chosen few. Writing well is considered a kind of art, linked murkily to muse and mysticism. That leaves us thinking there are … Read More »

Introducing ‘Everybody Writes’ and a Free Gift for Anti-Mediocre Writers (This Means You)

This is the official announcement of my new book, and I couldn’t be more thrilled to finally be sharing some details with you. I’m also excited to talk about a fun freebie for those who buy the book in the … Read More »