My friend Rachel emailed me an article the other day from Yankelovich, a market research company. The article, produced just after Mother’s Day, heralded the arrival of “Beta Moms” and their “newfound acceptance that being a ‘just good enough for my family’ mother…speaks to a more forgiving, laid-back approach to Read more »
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Competitive Parenting As Child’s Play
by Ann Handley March 24, 2008 » Add more comments.
If April is the cruelest month, March has to be the strangest. At least, this March: What a strange few weeks it’s been. Silda Spitzer stands by Eliot; Gilligan’s Mary Ann is a stoner. Then, last night, as I was watching my daughter thumb through a new catalog from a Read more »
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