jack in clouds

What’s NOT In Your LinkedIn Profile?

What’s one thing that’s NOT in your LinkedIn profile? One thing that’s NOT in my profile is this truth: I can’t tolerate watching myself on video. But in this case I made an exception. Because, well, this video is exceptional … Read More »


We The People

The Best Political Ad Ever

I know that’s a strong statement, but I’d only amend “best political ad ever” with a “so far.” Because that’s how good this video is. It blurs the line between traditional political advertising and content marketing, because it tells an … Read More »


Either You Rock or You Suck

Airbnb: When Content Marketing Looks a Lot Like Art

We’re used to seeing companies producing content marketing that sometimes looks too much like advertising. (Like this. Ick.) But, increasingly, I’m noticing another trend: Content marketing that looks a lot like art. Yesterday, I wrote about Chipotle’s creepy but awesome … Read More »



Follow The Fear: Do Things That Scare You

I used to think that being afraid of everything was a weakness. Then I learned how to “follow the fear,” and use fear to my advantage. This is an annotated version of a talk I gave on the Bold Talks … Read More »



SXSW 2014 PanelPicker: This Election, Cast A Vote for Simple

Every fall, the SXSW PanelPicker process turns prospective speakers into something akin to politicians in election years. I’m allergic to asking for votes for anything, but in this case my friend Tim Washer and I had a little fun with … Read More »


JetBlue sky shot

JetBlue: When a Marketing Slogan Is More Than Marketing Slogan

Most commercial air travel experiences are exercises in endurance, not anticipation: “I suppose vacation will be fun, but I really can’t wait to spend 6 hours bouncing around in a cramped tin tube getting there!” said no one ever. I … Read More »



24 Hours of Bacon

Two days ago I unloaded my creaky old boy Simon from the back seat of the car and helped him wheel himself into the veterinarian’s office to essentially ask his doctor what’s impossible to answer: How long does he have? … Read More »



LinkedIn Influencer Posts: Content Catnip

This week, I published my first post on the LinkedIn Influencer blog series. It was a huge honor for me, since the influencers contributing original essays there are a select collection of some 400 entrepreneurs, authors, CEOs, mayors and at least one president sharing ideas, insights, … Read More »



Why the Instagram v. Vine Debate Is the Wrong Conversation

The debate over whether Instagram’s new video tool will kill Vine, a platform which offers people a similar ability to create super-short stop-motion “films,” is the wrong argument. Instead, the question we should be debating is: Will Instagram’s new video … Read More »

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‘My Imaginary Well-Dressed Toddler Daughter’: The Story and Content Lessons of the Best Pinterest Board Ever

This is the story of Quinoa, a small, trendy child who wears haute couture and a model’s aloof expression. It’s also the story of how a hilarious Pinterest board for a fake child blew up this week on the interwebs, … Read More »



#ContentTools: Effortless Storytelling from Disney’s New Story App

I love content creation tools that put wizard wands into the hands of Muggles. Instagram did this for photos, allowing mere mortals like me to create and share photos that were beautiful and expressive. Vine allows us to elegantly create … Read More »



Some Thoughts on Leaning In: Giving Context to the Soundbites

Friday I had the opportunity to see Facebook COO Sheryl Sandberg speak at the Harvard Club of Boston. She was in town to promote her new book, Lean In: Women, Work, and the Will to Lead. Let me preface my … Read More »