When Facebook Launched: Marketing In 2004

Facebook celebrates its 10th birthday this week, which made me wonder: What did marketing in 2004 look like? I was there, of course. Maybe you were, too. But time has a funny way of recasting memories. (Which explains how my … Read More »

Shelfies: Like Selfies, But for Book Nerds

[View the story “Yesterday the New York Public Library ran a “shelfie” contest. ” on Storify] Big thanks to Dave Cutler for the story tip! I don’t know about you, but I kind of like #shelfies far better than #selfies. … Read More »

New Year, New You: 3 Things Every Marketer Should Be Doing in 2014

Last week, my MarketingProfs colleague Corey O’Loughlin and I gave a talk on what content-savvy marketers can do in this new year to impress their boss, get ahead of the curve, and tighten their bottom (line). January is, of course, … Read More »

What Does the Fox Say? B2B Companies Need Visual Style

As storytelling becomes more and more part of marketing, another trend has emerged: Brands have become more visual. In the business-to-business space, this means companies are loosening up a bit, producing content with a greater emphasis on visual style and … Read More »

TED Goes Corporate, Best Buy vs. Steve Garfield, a Saddleback Spat: #BMTPPT 3 [Video]

TED launches a pilot project for corporations to produce their own TED events; Tim gets cranky and disagrees with me on Saddleback’s latest video; we call the best PSA of the 2014 (thus far!); and name your best resource for … Read More »

That Funny Saddleback Bag Video: Two Big Things to Love About It and One Thing That Would’ve Made It Even Better

Saddleback Leather Company a few days ago released a snarky “how to” video to reveal shortcuts and tricks to help knock-off manufacturers bypass quality, skimp on materials, and produce a richly inferior product — specifically, the Saddleback briefcase, which starts … Read More »

Joint Effort: Why Ben & Jerry’s Won Social Media Last Week

Last week, Colorado legalized recreational marijuana. And Ben & Jerry‘s brilliantly tweeted this on Thursday, January 2: BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that? pic.twitter.com/zBs8nyxZWn — Ben & … Read More »

The Best Worst Words of 2013

The school that comes on my radar exactly once a year, Lake Superior State University, today released its 39th annual List of Words to be Banished from the Queen’s English for Misuse, Overuse and General Uselessness. Or, as I’ve renamed … Read More »

Justine Sacco: When Bad Gets Ugly

So now the news of Justine Sacco’s moronic tweet heard round the world is well-documented: The top PR person for InterActive Corp. (but otherwise unknown) Sacco stupidly tweets an offensive update (now deleted): “Going to Africa. Hope I don’t get … Read More »

Tell True Stories Well: Hire an Artist

The best content isn’t storytelling. The best content is telling a true story well. It’s a subtle difference. But the creators of the best content of 2013 contemplated not just what story was worth telling, but how to tell it. … Read More »

WestJet Christmas Not a Miracle, but a Mindset to Adopt in 2014 #BMTPPT [New Video Series]

What can marketers learn from the WestJet Christmas Miracle video? How can you coax buttoned-up executives to get on board with some playful improv? What’s it mean to give “generous content gifts”? In a special holiday edition of our new … Read More »

The Funniest Mobile App Update: From Boring to Breakthrough Content

I’m writing this post because TalkTo updated its app yesterday and it made me laugh out loud. Yes, you read that right: I’m calling out a mobile update as inspired content, because it’s just that good. TalkTo has taken the … Read More »