Honey Maid love

Honey Maid Takes On Haters, and Now I Want Graham Crackers

A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern … Read More »


How Do You Balance Your Personal and Professional Social Media Presence?

I started on Twitter 6 1/2 years ago as @MarketingProfs, sharing headlines from the site and representing the brand there. Then about a year ago I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for … Read More »


The Problem with Banning ‘Bossy’

Yesterday, Facebook’s chief operating officer, Sheryl Sandberg, and the Girl Scouts of America announced their joint war on the word “bossy” in an impressive social media campaign, media blitz and content program. The idea is inspired by a line from … Read More »

prom dresses

How to Innovate in Your Marketing: Ask a Teenager

If you’re a company looking to use social media and content in innovative ways, ask a teenager. And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map … Read More »

Follow the Fear_Handley

Follow the Fear: My ‘Bold Talk’ at Hubspot [Video]

When Hubspot first invited me last September to its “Bold Talks” stage, a stage that ostensibly was to give attendees at its annual user event access to “bold and powerful talks from a diverse and powerful group of exciting and … Read More »

Instagram Handley

How to Use Instagram in a Genius Way (and Grow Your Audience)

If you’ve seen me speak in the last few years, you know I’m a huge fan of Instagram, because of its understated simplicity that makes for a rich story platform. You might’ve even seen me present one of my favorite … Read More »

Photo credit: Tim Washer

Samsung Bans Competitor Logos at Sochi: Legit or Ludicrous?

Olympics sponsor Samsung reportedly gifted Galaxy Note 3 smartphones to Sochi athletes, but with a serious string attached, Slashgear reports: Athletes were banned from using any other mobile device during the opening ceremonies. Or, if they did use them, they … Read More »

marketing in 2004

When Facebook Launched: Marketing In 2004

Facebook celebrates its 10th birthday this week, which made me wonder: What did marketing in 2004 look like? I was there, of course. Maybe you were, too. But time has a funny way of recasting memories. (Which explains how my … Read More »


Shelfies: Like Selfies, But for Book Nerds

[View the story “Yesterday the New York Public Library ran a “shelfie” contest. ” on Storify] Big thanks to Dave Cutler for the story tip! I don’t know about you, but I kind of like #shelfies far better than #selfies. … Read More »

New Year New You

New Year, New You: 3 Things Every Marketer Should Be Doing in 2014

Last week, my MarketingProfs colleague Corey O’Loughlin and I gave a talk on what content-savvy marketers can do in this new year to impress their boss, get ahead of the curve, and tighten their bottom (line). January is, of course, … Read More »

What does the fox say

What Does the Fox Say? B2B Companies Need Visual Style

As storytelling becomes more and more part of marketing, another trend has emerged: Brands have become more visual. In the business-to-business space, this means companies are loosening up a bit, producing content with a greater emphasis on visual style and … Read More »

Better Marriage Through PPT

TED Goes Corporate, Best Buy vs. Steve Garfield, a Saddleback Spat: #BMTPPT 3 [Video]

TED launches a pilot project for corporations to produce their own TED events; Tim gets cranky and disagrees with me on Saddleback’s latest video; we call the best PSA of the 2014 (thus far!); and name your best resource for … Read More »