Cherry Garcia

Joint Effort: Why Ben & Jerry’s Won Social Media Last Week

Last week, Colorado legalized recreational marijuana. And Ben & Jerry‘s brilliantly tweeted this on Thursday, January 2: BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that? pic.twitter.com/zBs8nyxZWn — Ben & … Read More »

31 Comments >>

scrabble letters

The Best Worst Words of 2013

The school that comes on my radar exactly once a year, Lake Superior State University, today released its 39th annual List of Words to be Banished from the Queen’s English for Misuse, Overuse and General Uselessness. Or, as I’ve renamed … Read More »

36 Comments >>

pitchfork

Justine Sacco: When Bad Gets Ugly

So now the news of Justine Sacco’s moronic tweet heard round the world is well-documented: The top PR person for InterActive Corp. (but otherwise unknown) Sacco stupidly tweets an offensive update (now deleted): “Going to Africa. Hope I don’t get … Read More »

63 Comments >>

birdbnb

Tell True Stories Well: Hire an Artist

The best content isn’t storytelling. The best content is telling a true story well. It’s a subtle difference. But the creators of the best content of 2013 contemplated not just what story was worth telling, but how to tell it. … Read More »

24 Comments >>

Better Marriage Through PPT

WestJet Christmas Not a Miracle, but a Mindset to Adopt in 2014 #BMTPPT [New Video Series]

What can marketers learn from the WestJet Christmas Miracle video? How can you coax buttoned-up executives to get on board with some playful improv? What’s it mean to give “generous content gifts”? In a special holiday edition of our new … Read More »

14 Comments >>

Hi

The Funniest Mobile App Update: From Boring to Breakthrough Content

I’m writing this post because TalkTo updated its app yesterday and it made me laugh out loud. Yes, you read that right: I’m calling out a mobile update as inspired content, because it’s just that good. TalkTo has taken the … Read More »

14 Comments >>

Churchkey beer

Humor and B2B Marketing: A Love Story

Business-to-business companies often can’t find a way to fold humor and storytelling into their marketing, because what they sell isn’t… well, funny. Or they think it’s not much of a story. Here’s how one company challenges that assumption. If I … Read More »

25 Comments >>

QR Codes Kill Kittens

Marketing Needs a Built-in, Shockproof, Sh*t Detector

The subtitle of this post is: “What QR Codes Kill Kittens really communicates.” Because: “The most essential gift for a good marketer is a built-in, shockproof, shit detector.” Hemingway is the author of that quote, although he said “writer” instead … Read More »

29 Comments >>

Portable Typewriter Ann Handley

9 Qualities of Good Writing

There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of … Read More »

98 Comments >>

Content blooms in surprising spots.

‘Content’ Isn’t Just ‘Marketing’

“Content” isn’t just things we think of as “marketing.” A great example is Virgin’s new pre-flight safety briefing, which my friend DJ Waldow Skyped from on board a Virgin flight to share with me last week. If you haven’t seen … Read More »

10 Comments >>

photo

The First Tweets of 16 B2B Brands (and a Few Familiar Faces)

What was your first tweet? As Twitter began trading on the New York Stock Exchange last week, I couldn’t help but consider how far this small, simple, fledgling network has come. Once mocked for being stupid and insipid, and plagued … Read More »

46 Comments >>

Caroline and Emily

Lessons from Skype: Your Story Is about People (Not Your Technology)

Whether you sell technology or toasters, your marketing should always be about people. In other words, your customers should be at the heart of your content, not your products. Your product might be as revolutionary as an escalator to the … Read More »

21 Comments >>