Category Archives: Annarchy
This Wonderfully Old-School Business Storytelling Tool Helps You Tell Powerful Stories
“We need stories so much that we’re even willing to read bad books to get them, if the good books won’t supply them.” —Philip Pullman Just under a year ago, my friend Ron Ploof sat in my kitchen and told … Read More
Enter This Essay Contest and You Could Win a Free Trip to Boston from MarketingProfs
You can be a good writer without being a good marketer. But I don’t think you can be a good marketer without also being a good writer. Which is why we’re excited to announce the First-Ever MarketingProfs Essay Contest in connection … Read More
How Not to Ruin Instagram (Now That the Ad Floodgates Are Open)
“Deciding what not to do is as important as deciding what to do.” —Steve Jobs The news broke last week that Instagram will expand its advertising service to all marketers, not just a chosen few (Disney, The Gap, Ben & … Read More
8 Writing Tools I Use Every Day
What writing tools will help you produce your best work? Last week, two interviewers asked me about the tools I’d recommend for writing. One of them asked about writerly things I might covet the way some people do—like first editions … Read More
Jargon: A Marketer’s How-Not-to Guide
My daughter and I were at a college’s Accepted Students Day, which is basically where school administrators wine and dine prospective incoming freshmen in the hopes they’ll choose that institution out of all those a student might’ve been accepted to. … Read More
![A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]](http://www.annhandley.com/wp-content/uploads/2015/04/Screen-shot-2015-04-07-at-4.21.33-PM-383x383.png)
A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]
The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain … Read More
The Science Behind Quality Content: A New Study
Only a third of the world’s largest companies have quality site content based on human factors like style and clarity and tone of voice (in addition to basics like grammar and spelling.) The study from linguistic analysis company Acrolinx is … Read More
Basecamp Is Barking Up the Long Tree with ‘The Distance’
Just about a year ago, Basecamp, a project management software company, launched a quirky little lovely monthly online magazine called The Distance. The Chicago-based company hired a journalist to produce one long-form illustrated story per month, profiling a company that … Read More
The Secret to Marketing Event Success (Spoiler Alert: Muffin Tops)
“The past is always tense, the future perfect.”―Zadie Smith Want to win a trip and full pass to the MarketingProfs B2B Forum? Enter our essay content here! Registration just opened for the MarketingProfs B2B Marketing Forum. That’s a boring name … Read More
50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?
When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in … Read More
The One Thing All Creative People Do
The one thing all creative people tend to do is reject the notion that “creative” and “artistic” are the same. In other words, creative people know that creativity finds expression in many ways. Because you can be a creative team … Read More
10 Ways to Deal with the Stupid Amount of Email You Get
Pop quiz: Do you wish you received more email? Answer: That’s a ridiculous question. I’ve been thinking about email a lot lately, because for the past few weeks I’ve been tracking how much time I spend managing, writing, reading, forwarding, … Read More
