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Author Archives: Ann Handley

What's Next in B2B Marketing

What’s Next in B2B Marketing?

Next month, 750 business-to-business marketers will gather in Boston to learn and bond at the MarketingProfs B2B Marketing Forum in Boston, the theme of which is “Marketing for What Comes Next.” Side note from the Good Problem to Have Files: … Read More »

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Everybody Writes

High-Fiving a Million Angels: It’s Launch Day for ‘Everybody Writes’

The sound you hear is Tina Fey high-fiving a million angels… because it’s launch day for Everybody Writes!   Good writing helps good marketers become great marketers. And today, the book is finally in stock at the bookseller of your … Read More »

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Typewriter tattoo

13 Writing Rules

Many hold a notion that the ability to write, or write well, is a gift bestowed on a chosen few. Writing well is considered a kind of art, linked murkily to muse and mysticism. That leaves us thinking there are … Read More »

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Alice in Wonderland

What’s the Formula for E-book Success?

One of the tenets of my new book is this: Good writing is like good teaching. Good writing and (more broadly) good content strives to explain, to make things a little bit clearer, to make sense of our world… even … Read More »

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Voice

Scrappy Video Content Marketing: What If We Didn’t Try So Hard?

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have?  A video from a tiny … Read More »

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EW-cover

Introducing ‘Everybody Writes’ and a Free Gift for Anti-Mediocre Writers (This Means You)

This is the official announcement of my new book, and I couldn’t be more thrilled to finally be sharing some details with you. I’m also excited to talk about a fun freebie for those who buy the book in the … Read More »

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Mighty pen Ann Handley

Two Things to Love About Weird Al’s ‘Word Crimes’

There are two things to love about poor-grammar-shaming Word Crimes, “Weird Al” Yankovic’s spoof of Robin Thicke’s rapey Blurred Lines. If you haven’t seen it, it’s here: Here’s the back story: To promote the release of his 14th album, Mandatory … Read More »

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Ann Handley Tiny House

Why I Built a Tiny House

I’m writing this now from a cramped second-floor office in my house. I’m sweating just from the exertion of typing this sentence… because despite air conditioning, it’s about 450 degrees up here. I could mix a tin of muffins and … Read More »

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vinyl album

Breaking Out of Boring: Tell Unexpected Stories

What does a brand known as buttoned up and boring do to broaden its appeal? I get this question a lot. One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its … Read More »

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DFTBA

Make Your Customer the Hero of Your Story: ‘The Fault in Our Stars’ Video

The Fault in Our Stars opened this past weekend to become number-one at the box office. Which thrills me – because I’m a fan of the young adult novel the movie is based on and of its author (and video … Read More »

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TheMole

14 Stages of Writing a Book (or Finishing Any Big Project)

It’s been a little quiet around here, hasn’t it? That’s because I’ve had to be quite stern with myself, putting myself in a kind of content solitary confinement that made me ignore everything—including this site, my job, my family, and … Read More »

36 Comments >>

Abby

Swinging Doors and Second Chances

Usually I write about content and marketing here. But today I’m temporarily returning to this site’s roots with a personal story. 1. Nine years ago I drove from Boston to Connecticut to pick up an almost one-year-old Cavalier King Charles … Read More »

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