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Author Archives: Ann Handley

What Does Jargon Say About Your Business

Jargon: A Marketer’s How-Not-to Guide

My daughter and I were at a college’s Accepted Students Day, which is basically where school administrators wine and dine prospective incoming freshmen in the hopes they’ll choose that institution out of all those a student might’ve been accepted to. … Read More »

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A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]

The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain … Read More »

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The Science Behind Quality Content: A New Study

Only a third of the world’s largest companies have quality site content based on human factors like style and clarity and tone of voice (in addition to basics like grammar and spelling.) The study from linguistic analysis company Acrolinx is … Read More »

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Basecamp is Barking Up the Long Tree with ‘The Distance’

Basecamp Is Barking Up the Long Tree with ‘The Distance’

Just about a year ago, Basecamp, a project management software company, launched a quirky little lovely monthly online magazine called The Distance. The Chicago-based company hired a journalist to produce one long-form illustrated story per month, profiling a company that … Read More »

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Everybody Writes

The Secret to Marketing Event Success (Spoiler Alert: Muffin Tops)

“The past is always tense, the future perfect.”―Zadie Smith Registration just opened for the MarketingProfs B2B Marketing Forum. That’s a boring name for a conference, isn’t it? Which is why we affectionately nicknamed the B2B Marketing Forum, which takes place … Read More »

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50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?

When a franchise like 50 Shades of Grey enjoys crazy success, is it a signal that content doesn’t have to be good to be crazy-successful? Popularity is only one measure of success, of course. And for most of us in … Read More »

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The One Thing All Creative People Do

The One Thing All Creative People Do

The one thing all creative people tend to do is reject the notion that “creative” and “artistic” are the same. In other words, creative people know that creativity finds expression in many ways. Because you can be a creative team … Read More »

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10 Ways to Deal with the Stupid Amount of Email You Get

10 Ways to Deal with the Stupid Amount of Email You Get

Pop quiz: Do you wish you received more email? Answer: That’s a ridiculous question. I’ve been thinking about email a lot lately, because for the past few weeks I’ve been tracking how much time I spend managing, writing, reading, forwarding, … Read More »

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2015

Stuff You Missed, Stuff You Loved: The Best of 2014

This blog, like most, is linear. It’s in chronological order, so things once thought precious get buried and lost at the bottom of the metaphorical sock drawer until you’re rummaging around in there one day and happen upon that thing … Read More »

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everybodywrites-square

Win a Free Copy of the New ‘Everybody Writes’ Audiobook

The Everybody Writes audiobook is fresh out of the recording studio! This means that you can now listen to all 8 hours and 44 minutes of the Wall Street Journal bestseller while you are in your car, working out, walking … Read More »

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Eddie the Terrible: Talk About Total Marketing Transparency

Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’

Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado … Read More »

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6 Things You Can Learn from an Unfunny Marketer's Funny Redemption

6 Things You Can Learn from an Unfunny Marketer’s Funny Redemption

Fifteen years ago, my friend Doug Kessler swore off any attempt at “comedy” after an attempt at funny dissolved into flat-out failure. Doug, who runs marketing agency Velocity UK in London, recalls the white-hot shame of it all: “We wrote … Read More »

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