Author   |    Speaker   |    Chief Content Officer


Author Archives: Ann Handley

You Had Me at Pizza: How Omnichannel Marketing Matters

What’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this? Andris Lagsdin has a small company outside of Boston called Baking Steel that … Read More »

love-hate-post

I Should Hate This LinkedIn Post, but It’s Actually the Greatest

As an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?) over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and … Read More »

content marketing trends

2017: The Year to Challenge Our Content Marketing Assumptions

This is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here. I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making … Read More »

Dear Name Redacted: Typos Happen [Questions from Readers]

Dear Name Redacted: Why Typos Happen, Dammit [Questions from Readers]

This is an occasional series based on actual emails I receive, and my actual responses.  Everybody Writes is just shy of its second birthday. Since its birth, I’ve heard frequently from readers who have highlighted the same few typos in … Read More »

Why Snapchat Is Launching a Tech Magazine

Why Snapchat Is Launching a Magazine

A messaging app investing in writing is a little baffling and weird, isn’t it? Today Snapchat launches online magazine Real Life, in which a staff of five writers publish long-form essays and narratives about life with technology. It’s headed by social … Read More »

Calling BS on Facebook’s Edict That Writing Is Dead

Facebook is predicting the end of the written word on its platform. And perhaps suggesting that words more broadly are doomed. “The best way to tell stories in this world, where so much information is coming at us, actually is … Read More »

What Marketing Can Learn from the Most Outstanding Meal I’ve Ever Had

What if we thought about Marketing the way this restaurant thinks about dinner? One of the best things about being a marketer is that your work intersects almost everything. (It’s not like being a professional shepherd, say. The disjoint is … Read More »

Content Marketing Grows Up: My Prediction for 2016

Content Marketing Grows Up: My 2016 Prediction

Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become … Read More »

5 Keys to Developing a Strong Tone of Voice in Your Content Marketing

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of … Read More »

Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation

Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation

This week I debuted a new presentation at Content Marketing World about creating bigger stories, braver marketing, and more buff, ripped marketing writing with bolder tone of voice. (I’m giving this same talk at INBOUND15 tomorrow.) If there were a … Read More »

Love Rolls Downhill

Love Rolls Downhill

“Are you going to write about this, Mom?” my daughter Caroline asks me. (She knows I’ve written about her brother.) The question is half tease, half challenge. I can’t tell whether she wants me to write, or not. Maybe she … Read More »

This Wonderfully Old-School Business Storytelling Tool Helps You Tell Powerful Stories

“We need stories so much that we’re even willing to read bad books to get them, if the good books won’t supply them.” —Philip Pullman Just under a year ago, my friend Ron Ploof sat in my kitchen and told … Read More »