Author Archives: Ann Handley

EW-cover

Introducing ‘Everybody Writes’ and a Free Gift for Anti-Mediocre Writers (This Means You)

This is the official announcement of my new book, and I couldn’t be more thrilled to finally be sharing some details with you. I’m also excited to talk about a fun freebie for those who buy the book in the … Read More »

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Mighty pen Ann Handley

Two Things to Love About Weird Al’s ‘Word Crimes’

There are two things to love about poor-grammar-shaming Word Crimes, “Weird Al” Yankovic’s spoof of Robin Thicke’s rapey Blurred Lines. If you haven’t seen it, it’s here: Here’s the back story: To promote the release of his 14th album, Mandatory … Read More »

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Ann Handley Tiny House

Why I Built a Tiny House

I’m writing this now from a cramped second-floor office in my house. I’m sweating just from the exertion of typing this sentence… because despite air conditioning, it’s about 450 degrees up here. I could mix a tin of muffins and … Read More »

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vinyl album

Breaking Out of Boring: Tell Unexpected Stories

What does a brand known as buttoned up and boring do to broaden its appeal? I get this question a lot. One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its … Read More »

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DFTBA

Make Your Customer the Hero of Your Story: ‘The Fault in Our Stars’ Video

The Fault in Our Stars opened this past weekend to become number-one at the box office. Which thrills me – because I’m a fan of the young adult novel the movie is based on and of its author (and video … Read More »

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TheMole

14 Stages of Writing a Book (or Finishing Any Big Project)

It’s been a little quiet around here, hasn’t it? That’s because I’ve had to be quite stern with myself, putting myself in a kind of content solitary confinement that made me ignore everything—including this site, my job, my family, and … Read More »

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Abby

Swinging Doors and Second Chances

Usually I write about content and marketing here. But today I’m temporarily returning to this site’s roots with a personal story. 1. Nine years ago I drove from Boston to Connecticut to pick up an almost one-year-old Cavalier King Charles … Read More »

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GAPC

Content Marketing In 15 Minutes a Day: 3 Content Hacks

Part of me is allergic to the headline I just wrote—or, at least, the “15 minutes a day” part. Because starting out with a stingy marketing mindset runs counter to the spirit of the rich content marketing opportunity. It reminds … Read More »

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Honey Maid love

Honey Maid Takes On Haters, and Now I Want Graham Crackers

A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern … Read More »

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Dance

How Do You Balance Your Personal and Professional Social Media Presence?

I started on Twitter 6 1/2 years ago as @MarketingProfs, sharing headlines from the site and representing the brand there. Then about a year ago I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for … Read More »

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TheBoss

The Problem with Banning ‘Bossy’

Yesterday, Facebook’s chief operating officer, Sheryl Sandberg, and the Girl Scouts of America announced their joint war on the word “bossy” in an impressive social media campaign, media blitz and content program. The idea is inspired by a line from … Read More »

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prom dresses

How to Innovate in Your Marketing: Ask a Teenager

If you’re a company looking to use social media and content in innovative ways, ask a teenager. And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map … Read More »

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