Author   |    Speaker   |    Chief Content Officer


Category Archives: Annecdote

You Had Me at Pizza: How Omnichannel Marketing Matters

What’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this? Andris Lagsdin has a small company outside of Boston called Baking Steel that … Read More »

What Marketing Can Learn from the Most Outstanding Meal I’ve Ever Had

What if we thought about Marketing the way this restaurant thinks about dinner? One of the best things about being a marketer is that your work intersects almost everything. (It’s not like being a professional shepherd, say. The disjoint is … Read More »

Scrappy Video Content Marketing: What If We Didn’t Try So Hard?

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have?  A video from a tiny … Read More »

Introducing ‘Everybody Writes’ and a Free Gift for Anti-Mediocre Writers (This Means You)

This is the official announcement of my new book, and I couldn’t be more thrilled to finally be sharing some details with you. I’m also excited to talk about a fun freebie for those who buy the book in the … Read More »

Why I Built a Tiny House

I’m writing this now from a cramped second-floor office in my house. I’m sweating just from the exertion of typing this sentence… because despite air conditioning, it’s about 450 degrees up here. I could mix a tin of muffins and … Read More »

Swinging Doors and Second Chances

Usually I write about content and marketing here. But today I’m temporarily returning to this site’s roots with a personal story. 1. Nine years ago I drove from Boston to Connecticut to pick up an almost one-year-old Cavalier King Charles … Read More »

Content Marketing In 15 Minutes a Day: 3 Content Hacks

Part of me is allergic to the headline I just wrote—or, at least, the “15 minutes a day” part. Because starting out with a stingy marketing mindset runs counter to the spirit of the rich content marketing opportunity. It reminds … Read More »

How Do You Balance Your Personal and Professional Social Media Presence?

I started on Twitter 6 1/2 years ago as @MarketingProfs, sharing headlines from the site and representing the brand there. Then about a year ago I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for … Read More »

The Problem with Banning ‘Bossy’

Yesterday, Facebook’s chief operating officer, Sheryl Sandberg, and the Girl Scouts of America announced their joint war on the word “bossy” in an impressive social media campaign, media blitz and content program. The idea is inspired by a line from … Read More »

Follow the Fear: My ‘Bold Talk’ at Hubspot [Video]

When Hubspot first invited me last September to its “Bold Talks” stage, a stage that ostensibly was to give attendees at its annual user event access to “bold and powerful talks from a diverse and powerful group of exciting and … Read More »

How to Use Instagram in a Genius Way (and Grow Your Audience)

If you’ve seen me speak in the last few years, you know I’m a huge fan of Instagram, because of its understated simplicity that makes for a rich story platform. You might’ve even seen me present one of my favorite … Read More »

Shelfies: Like Selfies, But for Book Nerds

[View the story “Yesterday the New York Public Library ran a “shelfie” contest. ” on Storify] Big thanks to Dave Cutler for the story tip! I don’t know about you, but I kind of like #shelfies far better than #selfies. … Read More »


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