Dani Hagen had the idea late last week to create a MarketingProfs version of the Olympic-inspired meme, “McKayla is not impressed.”
Because I live under a rock, apparently, I had only a vague notion of what Dani was referring to. It turns out that she was referring to US gymnist McKayla Maroney’s sour expression after settling for a silver medal in the women’s vault final, which promptly birthed the Tumblr that transported the 16-year-old’s hilariously sour face to places far away from London. Like the Sistine Chapel. Into an Andy Warhol painting. And what not.
Because Corey O’Loughlin does not live under a rock (actually, she lives in Florida), she immediately recognized a good idea when it dropped into her lap. She jumped on it – HELL, YEAH! — and found all the images and wrote the captions while I scoured my house for a Silver Olympic medal and a fresh bouquet of flowers. Finding none, I made do.
Props to photographer Caroline Price for bearing the re-shoots until I got the deadness in the eyes precisely… well, dead. Also, the mouth couldn’t be too… I don’t know what, exactly, but whatever that intersection point is between a scowl and a sourpuss. It’s trickier than it looks. Especially in full makeup.
The results you see here are thanks to the mad photo editing skills of Jo Roberts, who dropped what she was doing because she saw the potential, too. It’s a lonely place under my rock.