MmmmmMmmmmm… That new-book smell is now wafting throughout the place.
If you don’t know the book, Content Rules is the how-to field guide to creating the kind of blogs, videos, FAQs, product pages (or any kind of content!) that will help your organization grow. “Content,” of course, is the hot topic in online business. As a former journalist and longtime write and editor, I love that. I love to see companies creating content as a cornerstone of their marketing.
But here’s the thing: Much of what I see is mediocre (and I’m being generous here). My work-hubby C.C. Chapman and I wrote this book to help anyone create the kind of stuff that will truly set you apart.
If a picture is worth a thousand words, then the paperback edition of Content Rules comes with 21 percent more text. The 11 content “rules” were brought to life by the illustrationally gifted Sean Tubridy. One of the hallmarks of rockin’ content is that it’s warm and human, and so from Sean’s imagination sprung forth Lugnut, who has the skin of a tin man but the soul of a poet.
Lugnut offers a kind of guided tour of each rule. To the right here is one of my favorite illustrations from Rule #7: Show, Don’t Just Tell.
Before working with Sean on this project, C.C. and I didn’t know him. But we connected because Sean publishes (you guessed it!) content online. I stumbled across his illustration work on Flickr. Trolled through his other work on his blog. Stalked him on Twitter. And here we are.
In his day job, Sean works for my friend Kristina Halvorson’s content strategy consultancy Brain Traffic. We met exactly a year ago at Confab, Brain Traffic’s inaugural content strategy conference. I’m only explaining all this so I can set up this photo, and show you what Sean looks like. I probably don’t need to say this, but that’s him on the left. (I’m the other person.)
The paperback edition is available wherever paperbacks are sold. At Amazon of course, or from your favorite bookseller.
So hey! Want to win a copy of the new paperback Content Rules autographed by both C.C. Chapman and me? Here’s what to do: Create an inspired tweet of this post and include the hashtag #ContentRules. We’ll pick a winner at random. And by “random” I mean we’ll pick the tweet we like the most. Ready? Go.