10 Ways to Deal with the Stupid Amount of Email You Get

10 Ways to Deal with the Stupid Amount of Email You Get

Pop quiz: Do you wish you received more email? Answer: That’s a ridiculous question. I’ve been thinking about email a lot lately, because for the past few weeks I’ve been tracking how much time I spend managing, writing, reading, forwarding, … Read More »

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2015

Stuff You Missed, Stuff You Loved: The Best of 2014

This blog, like most, is linear. It’s in chronological order, so things once thought precious get buried and lost at the bottom of the metaphorical sock drawer until you’re rummaging around in there one day and happen upon that thing … Read More »

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everybodywrites-square

Win a Free Copy of the New ‘Everybody Writes’ Audiobook

The Everybody Writes audiobook is fresh out of the recording studio! This means that you can now listen to all 8 hours and 44 minutes of the Wall Street Journal bestseller while you are in your car, working out, walking … Read More »

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Eddie the Terrible: Talk About Total Marketing Transparency

Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’

Most pet adoption listings try to make the cats and dogs up for adoption as appealing as possible. But not the Humane Society Silicon Valley, which last week published a creative, funny, and unusually honest listing for a tiny tornado … Read More »

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6 Things You Can Learn from an Unfunny Marketer's Funny Redemption

6 Things You Can Learn from an Unfunny Marketer’s Funny Redemption

Fifteen years ago, my friend Doug Kessler swore off any attempt at “comedy” after an attempt at funny dissolved into flat-out failure. Doug, who runs marketing agency Velocity UK in London, recalls the white-hot shame of it all: “We wrote … Read More »

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Image via Chow.com

This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants

Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create—as C.C. Chapman and I wrote in the fifth “rule” in Content Rules: “Reimagine; don’t recycle.” “Recycling is … Read More »

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10 Ways to Create a Culture of Writing

10 Ways to Create a Culture of Writing

Many organizations have hired a content manager or director, or chief storyteller, or chief content officer. But how can content leaders champion a more content-oriented company culture so that everybody on their team writes? I got this question recently. Let … Read More »

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