GAPC

Content Marketing In 15 Minutes a Day: 3 Content Hacks

Part of me is allergic to the headline I just wrote—or, at least, the “15 minutes a day” part. Because starting out with a stingy marketing mindset runs counter to the spirit of the rich content marketing opportunity. It reminds … Read More »

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Honey Maid love

Honey Maid Takes On Haters, and Now I Want Graham Crackers

A month ago, the graham cracker brand Honey Maid launched a new program that aimed to redefine “wholesome” by telling the stories of interracial, single-parent and gay families. The idea was to align the 90-year-old Honey Maid with a modern … Read More »

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Dance

How Do You Balance Your Personal and Professional Social Media Presence?

I started on Twitter 6 1/2 years ago as @MarketingProfs, sharing headlines from the site and representing the brand there. Then about a year ago I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for … Read More »

42 Comments >>

TheBoss

The Problem with Banning ‘Bossy’

Yesterday, Facebook’s chief operating officer, Sheryl Sandberg, and the Girl Scouts of America announced their joint war on the word “bossy” in an impressive social media campaign, media blitz and content program. The idea is inspired by a line from … Read More »

106 Comments >>

prom dresses

How to Innovate in Your Marketing: Ask a Teenager

If you’re a company looking to use social media and content in innovative ways, ask a teenager. And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map … Read More »

31 Comments >>

Follow the Fear_Handley

Follow the Fear: My ‘Bold Talk’ at Hubspot [Video]

When Hubspot first invited me last September to its “Bold Talks” stage, a stage that ostensibly was to give attendees at its annual user event access to “bold and powerful talks from a diverse and powerful group of exciting and … Read More »

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Instagram Handley

How to Use Instagram in a Genius Way (and Grow Your Audience)

If you’ve seen me speak in the last few years, you know I’m a huge fan of Instagram, because of its understated simplicity that makes for a rich story platform. You might’ve even seen me present one of my favorite … Read More »

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