Mighty pen Ann Handley

Two Things to Love About Weird Al’s ‘Word Crimes’

There are two things to love about poor-grammar-shaming Word Crimes, “Weird Al” Yankovic’s spoof of Robin Thicke’s rapey Blurred Lines. If you haven’t seen it, it’s here: Here’s the back story: To promote the release of his 14th album, Mandatory … Read More »

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Ann Handley Tiny House

Why I Built a Tiny House

I’m writing this now from a cramped second-floor office in my house. I’m sweating just from the exertion of typing this sentence… because despite air conditioning, it’s about 450 degrees up here. I could mix a tin of muffins and … Read More »

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vinyl album

Breaking Out of Boring: Tell Unexpected Stories

What does a brand known as buttoned up and boring do to broaden its appeal? I get this question a lot. One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its … Read More »

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DFTBA

Make Your Customer the Hero of Your Story: ‘The Fault in Our Stars’ Video

The Fault in Our Stars opened this past weekend to become number-one at the box office. Which thrills me – because I’m a fan of the young adult novel the movie is based on and of its author (and video … Read More »

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TheMole

14 Stages of Writing a Book (or Finishing Any Big Project)

It’s been a little quiet around here, hasn’t it? That’s because I’ve had to be quite stern with myself, putting myself in a kind of content solitary confinement that made me ignore everything—including this site, my job, my family, and … Read More »

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Abby

Swinging Doors and Second Chances

Usually I write about content and marketing here. But today I’m temporarily returning to this site’s roots with a personal story. 1. Nine years ago I drove from Boston to Connecticut to pick up an almost one-year-old Cavalier King Charles … Read More »

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GAPC

Content Marketing In 15 Minutes a Day: 3 Content Hacks

Part of me is allergic to the headline I just wrote—or, at least, the “15 minutes a day” part. Because starting out with a stingy marketing mindset runs counter to the spirit of the rich content marketing opportunity. It reminds … Read More »

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