Love Rolls Downhill

Love Rolls Downhill

“Are you going to write about this, Mom?” my daughter Caroline asks me. (She knows I’ve written about her brother.) The question is half tease, half challenge. I can’t tell whether she wants me to write, or not. Maybe she … Read More »

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book mural photo

This Wonderfully Old-School Business Storytelling Tool Helps You Tell Powerful Stories

“We need stories so much that we’re even willing to read bad books to get them, if the good books won’t supply them.” —Philip Pullman Just under a year ago, my friend Ron Ploof sat in my kitchen and told … Read More »

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MarketingProfs B2B Forum Essay Contest

Enter This Essay Contest and You Could Win a Free Trip to Boston from MarketingProfs

You can be a good writer without being a good marketer. But I don’t think you can be a good marketer without also being a good writer. Which is why we’re excited to announce the First-Ever MarketingProfs Essay Contest in connection … Read More »

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Instagram Handley

How Not to Ruin Instagram (Now That the Ad Floodgates Are Open)

“Deciding what not to do is as important as deciding what to do.” —Steve Jobs The news broke last week that Instagram will expand its advertising service to all marketers, not just a chosen few (Disney, The Gap, Ben & … Read More »

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8 Writing Tools I Use Every Day

8 Writing Tools I Use Every Day

What writing tools will help you produce your best work? Last week, two interviewers asked me about the tools I’d recommend for writing. One of them asked about writerly things I might covet the way some people do—like first editions … Read More »

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What Does Jargon Say About Your Business

Jargon: A Marketer’s How-Not-to Guide

My daughter and I were at a college’s Accepted Students Day, which is basically where school administrators wine and dine prospective incoming freshmen in the hopes they’ll choose that institution out of all those a student might’ve been accepted to. … Read More »

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A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]

The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain … Read More »

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