Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. (Because, if it’s being honest, last night wasn’t an occasional bender—it had become … Read More
5 Keys to Developing a Strong Tone of Voice in Your Content Marketing
One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” is one of those concepts that sound high-minded, doesn’t it? More suited for the literary world rather than … Read More
Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation
This week I debuted a new presentation at Content Marketing World about creating bigger stories, braver marketing, and more buff, ripped marketing writing with bolder tone of voice. (I’m giving this same talk at INBOUND15 tomorrow.) If there were a … Read More
Love Rolls Downhill
“Are you going to write about this, Mom?” my daughter Caroline asks me. (She knows I’ve written about her brother.) The question is half tease, half challenge. I can’t tell whether she wants me to write, or not. Maybe she … Read More
This Wonderfully Old-School Business Storytelling Tool Helps You Tell Powerful Stories
“We need stories so much that we’re even willing to read bad books to get them, if the good books won’t supply them.” —Philip Pullman Just under a year ago, my friend Ron Ploof sat in my kitchen and told … Read More
Enter This Essay Contest and You Could Win a Free Trip to Boston from MarketingProfs
You can be a good writer without being a good marketer. But I don’t think you can be a good marketer without also being a good writer. Which is why we’re excited to announce the First-Ever MarketingProfs Essay Contest in connection … Read More
How Not to Ruin Instagram (Now That the Ad Floodgates Are Open)
“Deciding what not to do is as important as deciding what to do.” —Steve Jobs The news broke last week that Instagram will expand its advertising service to all marketers, not just a chosen few (Disney, The Gap, Ben & … Read More
